"What the heck is that in the ice!" shouts old man Grimp, who was living in the bush when the Canucks changed their logo. As the other fans in the seats of GM Place calm him down, explaining everything is all right and that security doesn't need to cart the old man out, the questions remain: what IS that thing in the ice, and how did it get there?
Ice graphics are done all around the world, almost anywhere ice becomes a playing field. The logos of hockey teams are only a start, as art is displayed sideways in the course of bobsled runs or even as events themselves. Many factors affect the way the painting is done, including special paints, water, and even the way it is frozen. It is a very specialized field, with few companies in the market competing, and when they do compete it is on a global scale.